From scent selection, to concept, to illustrations and layout; I had so much fun working on this full rebrand of Green Fresh Florals store exclusive candle line, Casa Verde. 

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I was immediately inspired by the brand to create a naming convention and label designs that invite you somewhere new and magical, with small "windows" that provide a little peek at what each place might be like. Each icon was hand drawn by me to match the scent profiles of each candle; blackberries, violets, grapefruit, etc. I wanted them to evoke the feeling that the flora was growing in from somewhere beyond; somewhere you'd want to be carried off to just by the smell alone. I kept the colors distinct for each scent but still cohesive so they could be displayed together as a gradient. Overall, I wanted the collection to be just as fun, modern, and eye-catching as the retail space they were part of.